Parfums Etro - Sobelia

The Italian Art of Perfumery

Etro, a jewel of Italian craftsmanship, was born in Milan in 1968 under the visionary impetus of Gerolamo Etro. This luxury house embodies the very essence of refinement and elegance, weaving a unique history around its emblematic Paisley motif. Inspired by its founder's Indian travels, this motif has become the brand's undisputed signature, sublimated in a myriad of shapes and chromatic nuances.

Etro fragrances are a tribute to the fusion of aesthetic beauty and refined design. Each fragrance is an invitation to travel, an olfactory bridge between East and West. The brand celebrates individuality while remaining true to its Made in Italy roots. Etro fragrances are the ultimate expression of art applied to perfumery, where each note tells a story of family passion and ancestral know-how.

Flagship creations such as Shantung and Paisley illustrate the company's relentless quest for beauty and elegance. Each fragrance is a unique work of art, the fruit of the Etro family's experience and curiosity, passing on a unique DNA through the generations. Etro fragrances are a total sensory experience, a journey into a world of refinement where every note celebrates Italian art and creativity.

Etro's Olfactory Odyssey

Etro's story is an epic of creativity and passion, woven around a fascination for oriental cultures and Paisley patterns. In 1968, Gerolamo Etro, an explorer at heart, founded his textile house in Milan. Inspired by a trip to India, he introduced the Paisley motif in 1981, which quickly became the brand's signature emblem.

Over the decades, Etro diversified its universe, launching collections of clothing, accessories and fragrances. The late 1980s marked the company's triumphant entry into the world of perfumery, with a line of refined fragrances based on monothematic formulas and woody, spicy notes. Each Etro fragrance becomes an invitation to travel, an olfactory exploration of new horizons.

Etro creations evoke myths and distant memories. Ambra, New Tradition, Vetiver and Shantung are all open doors to exotic and bewitching worlds. The brand continues its quest for perfection and creativity, offering fragrances that are both works of art and unique sensory experiences.

Today, Etro remains a symbol of luxury and sophistication, continuing to take us on a journey through its exceptional fragrances, veritable olfactory passports for the soul.

Etro's Olfactory Jewels

Etro's emblematic fragrances are veritable sensory symphonies, transporting the spirit to faraway and mysterious lands. Inspired by a deep love of exotic aromas, these unisex creations appeal to men and women who share a passion for refined, sophisticated fragrances.

Patchouly, a true brand icon, features a distinctive patchouli note, enveloped in floral and woody scents, creating a bouquet of bewitching intensity. Udaipur, meanwhile, is a sublime harmony of flowers and noble woods, evoking the timeless luxury of Indian palaces.

Shantung, with its floral and woody notes, celebrates the meeting of tradition and olfactory innovation. Heliotrope, tender and romantic, is a fragrance that awakens the most precious memories, like an olfactory caress.

Each Etro creation is a unique sensory experience, an olfactory journey through enchanting notes and intense sensations. These fragrances are the fruit of an unwavering passion for beauty and excellence, translated into fragrances that are both emblematic and resolutely contemporary.

The Recognized Excellence of Etro

Etro, the flagship of Italian elegance, has won the hearts of connoisseurs with its exceptional range of fragrances. Since its birth in the late 1960s, the house has been guided by an unquenchable passion for exotic scents and fragrance traditions. Etro creations are the fruit of a refined alchemy between precious woods, aromatic herbs, delicate flowers and notes of musk, amber, sandalwood and patchouli, fusing into a unique olfactory melody.

Fragrances like Shantung and Udaipur are true works of sensory art, transporting the soul through delicate notes of flowers and precious woods. Each fragrance embodies a sensory experience combining tradition, research and innovation, resulting in a bouquet of exceptional scents.

Etro's recognition has been strengthened by its strategic partnership with global beauty giant Coty. This alliance underlines Etro's focus on fashion-focused licenses and the brand's development potential in multiple categories. This partnership, founded on shared values of innovation, exploration and creativity, enables Etro to continue pushing the boundaries of its beauty portfolio, promising a bright future for this exceptional fragrance house.

Etro

Brand products Etro

The Italian Art of Perfumery

Etro's Olfactory Odyssey

Etro's Olfactory Jewels

The Recognized Excellence of Etro