Paco Rabanne, the Spanish luxury success story
If most people's attention is drawn to a perfume brand that combines both prestige and seduction, it is indeed the Paco Rabanne brand. This brand, with a reputation that needs no further proof, has managed to rise to the top of the global market with the perfumes and collections it offers.
The history of this brand began in the 1960s, when Paco Rabanne finished his studies. It was indeed at this time that the designer who would give his name to the brand started by making fashion accessories, such as buttons and wireless embroidery.
His creations of the time were, from then on, signed by brands such as Nina Ricci and Givenchy, among others. A few years later, in 1965, he created the collection called "Pacotilles," exclusively focused on fashion accessories made exclusively from Rhodoid, which included earrings, helmets, and even glasses.
It was then that the brand began its activities in Paris, and launched into designing models adapted for cinema. Then, in the period from 1967 to 1970, Paco Rabanne experienced a meteoric evolution, and began designing futuristic models, with materials such as paper or fluorescent leather.
In 1969, the Puig company bought Paco Rabanne, which led to a diversification of activities. From then on, the first Paco Rabanne perfume "Calandre" was born. Four years later, the first Paco Rabanne perfume for men was released. Since then, the brand has continued its activities in perfumery and watchmaking.
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