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Giorgio Beverly Hills

Giorgio Beverly Hills

On the legendary Rodeo Drive, a perfumery legend was born in 1961. Giorgio Beverly Hills, with its iconic yellow and white awning, quickly won the hearts of stars and luxury enthusiasts. This exceptional house managed to capture the very essence of California in a bottle, creating in 1981 a floral fragrance of exquisite femininity. Giorgio, this timeless perfume, offers women around the world an olfactory passport to the glamour of the American West Coast.

With its warm floral bouquet and aura of sophistication, Giorgio Beverly Hills has established itself as an icon of luxury perfumery, synonymous with absolute refinement.

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Brand products Giorgio Beverly Hills

The DNA of a Legendary House

Giorgio Beverly Hills embodies the opulence and charm of golden California. Born from the vision of Fred and Gale Hayman, this American house came to life in 1961, transforming Rodeo Drive into a temple of luxury. Perfumer Jean-Pierre Subrenat managed to capture the essence of this mythical city in a revolutionary olfactory creation.

Giorgio, launched in 1981, is a floral symphony with fruity accents, where white flowers dance with peach and apricot on a woody and smoky base. This fragrance evokes the image of a femme fatale, with flamboyant hair and purple nails, leaving in her wake an indelible imprint of glamour and boldness.

This perfume is much more than a simple fragrance; it's a sensory experience that instantly transports you to the glittering world of Beverly Hills. Giorgio Beverly Hills has created a unique olfactory signature, combining power and femininity, which continues to seduce perfume aficionados across the world.

Each note is an invitation to travel, each spray is a promise of timeless luxury and elegance.

The Odyssey of a Perfumed Icon

1961 marks the beginning of an extraordinary olfactory adventure with the opening of the Giorgio Beverly Hills boutique on Rodeo Drive. Fred Hayman and George Grant lay the first stone of a luxury empire that would redefine Californian elegance.

In 1979, the visionary Hayman couple undertake the creation of an emblematic perfume. Two years later, in 1981, Giorgio is born, the result of Jean-Pierre Subrenat's talent. This floral and warm fragrance instantly becomes the olfactory symbol of Hollywood glamour.

The success is such that in 1987, Avon acquires the perfume brand for the astronomical sum of 165 million dollars, while the original boutique becomes Fred Hayman Beverly Hills.

In 1994, it's the turn of the giant Procter & Gamble to integrate Giorgio into its luxury portfolio, thus perpetuating the legend.

Today, Giorgio Beverly Hills remains a timeless classic, evoking the splendor of the 80s and the elegance of the West Coast. Its unique formula, blending floral, fruity, and woody notes, continues to seduce lovers of refined perfumes, offering a window into the luxurious lifestyle of Beverly Hills.

The Olfactory Jewels of Beverly Hills

Giorgio Beverly Hills creations are true olfactory works of art, captivating the senses and telling the glamorous story of the famous Californian city. Each fragrance is an ode to elegance and luxury, embodying the spirit of Rodeo Drive in every bottle.

Giorgio Beverly Hills, the iconic perfume launched in 1981, remains the crown jewel. This intense floral symphony opens with an explosion of white flowers, where orange blossom and bergamot bring a sunny freshness.

The heart, dominated by voluptuous tuberose, exotic ylang-ylang and intoxicating jasmine, rests on a warm base of sandalwood, patchouli and vanilla.

Each Giorgio Beverly Hills creation is designed to be a total sensory experience, transporting the wearer to a universe of glamour and sophistication. The Giorgio woman is a born seductress, exuberant and full of joie de vivre, who asserts herself with unwavering confidence.

These perfumes are more than just fragrances; they are olfactory passports to a world of luxury and elegance. Wear Giorgio Beverly Hills and unleash the glamour that lies within you, embracing the indomitable spirit of golden California.

A Legacy of Prestige and Excellence

Giorgio Beverly Hills, a true institution in luxury perfumery, has written its name in golden letters in the history of fragrances. Founded by visionaries Fred Hayman and George Grant, this house has transcended eras, leaving an indelible mark in the world of perfume.

The launch of Giorgio in 1981 marked a decisive turning point. This bold creation, a true floral explosion, redefined the codes of women's perfumery. Its meteoric success propelled the brand to the top, embodying the very essence of the 80s: opulence, glamour, and exuberance.

In 1991, Red for Men conquered the male market, offering a modern and seductive interpretation of Californian masculinity. This woody and fougère fragrance captured the relaxed and sexy spirit of the West Coast, quickly becoming a classic in its genre.

Today, Giorgio Beverly Hills continues to shine in the firmament of luxury perfumery. Its timeless creations are praised by connoisseurs and adored by aficionados worldwide.

Each fragrance is a testament to the excellence and creativity that have made this legendary house famous, perpetuating the legacy of elegance and sophistication that is its signature.

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