The rising small French brand
It's impossible to mention Zadig et Voltaire without immediately thinking of that slightly rock'n'roll, slightly disheveled Parisian woman, free and smiling, whom we see at cafe terraces. The brand has always aimed to claim itself as liberated from the too conventional codes of ready-to-wear, with offbeat and assertive style proposals. And this, since its creation in 1997 by Thierry Gillier, who had good pedigree, being the nephew of the co-founder of the Lacoste empire.
His inspiration? As its name suggests, the whimsical Zadig, a character from the fiction Zadig or the Book of Fate, whom Voltaire had imagined as the archetype of the bird that cannot be caged, imbued with dreams, wanderlust, and an extraordinary destiny. Initially intended for women, the brand, immediately identifiable by its abundant use of cashmere, eventually opened up to men and then children. Thus was born the "Zadig couple", emblem of a Parisian life at two hundred miles an hour, between the Left Bank and trendy neighborhoods. Zadig et Voltaire perfumes are in this image: young, unusual, and spiced up by the spirit of the night...
Affordable luxury !
