Cartier: The Parisian House of Perfume
The Cartier family is a famous company that finds its origins well before many others in the world of fashion. Founded in 1847 by the family, it quickly established itself as a reference in the field of watchmaking. Louis Cartier would be the main actor in this. Deciding to accelerate its development from the early years, Louis Cartier undertook a rapid installation in Paris and then in London to sell jewelry, for which he was quickly recognized as a reference. From the beginning of the twentieth century, the House of Cartier took advantage of this to enlist celebrities who particularly appreciated the first watches and jewelry made by the house. Moreover, in the early 1910s, the company set up a third store in New York. The House of Cartier is primarily known for its watches that made the company successful for decades, but also for jewelry, which allowed the internationalization of the Cartier Company.
It continues to develop in various luxury avenues with watches and jewelry, the art of decoration and perfumery. The founders of the company also had a taste for travel as Pierre and Louis Cartier were constantly searching for precious stones and rare metals to make watches and jewelry. The Cartier company develops several models such as the Tank watch, and the use of Cartier products in film productions reinforces the brand's notoriety worldwide. In the 1980s, the Cartier company developed its contemporary art foundation and used it to build up a vast historical collection of its watch and jewelry products. Cartier decided on a new development in the 1900s with the first perfume cases, but the first fragrances of the brand are estimated to have appeared in the late 1970s and early 1980s.