Christian Dior, the French soul of perfume
A great name of the twentieth century, Christian Dior distinguished himself as a great couturier of his time. Born in 1905, he died in 1957. The Frenchman entered haute couture very early with a style that was uniquely his own. As early as 1938, he was hired by Piguet, considered at the time as a prince of fashion. The Frenchman learned as a pattern maker and designer for Piguet. He quickly became a key player in fashion from the Second World War onwards.
It was in 1945 that he joined another figure of French couture: Marcel Boussac, considered at the time as the king of cotton. The association of the two men would be decisive in founding the House of Christian Dior, which was established in Paris in December 1946. The Frenchman took the opportunity to revise dress designs, which were no longer three meters but twenty, and organized his first fashion show in 1947: a revolution in the world of fashion that called for others, as Dior would conquer the United States market and guarantee almost half of French exports in haute couture.
Dior took advantage of this to open branches in more than fifteen countries. The Dior model was based on a keen sense of international development that worked very well. More than 100,000 Dior dresses were sold from the late 1940s to the early 1950s. The sudden death of the founder of the house allowed Yves Saint Laurent, who had joined Dior a little earlier, to perpetuate the artistic will of the organization's founder. Over the years, the House of Dior became a legendary reference in haute couture.
As early as 1947, the House of Dior had decided to focus on perfumery to develop all sectors of luxury. The Frenchman had his development model perfectly in mind and did not hesitate to use celebrities from around the world to make a place for himself in advertising and legitimize each product of his brand.
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